Larry Peter, owner of Spring Hill Jersey Cheese company and Petaluma Creamery, grew up in Sebastopol, CA. His father, Virgil Peter, worked for 40 years in lumberyards. His mother, Georgia Peter, grew gourmet potatoes and sold them at local farmer's markets where she eventually became known as the "Potato Queen." Virgil and Georgia always wished they could have raised their kids on a dairy farm.

Larry worked in agriculture as a young man picking prunes and raspberries. He washed milk bottles; bottle fed calves, and drove a forklift for ten years while he learned the business. He saved his money, bought run-down houses, fixed them up, and rented them out. 

In 1986 Larry bought a run-down dairy farm in Two Rock and brought it back to life. By 1998, he was producing nearly 500 pounds of Spring Hill Jersey Cheese that initially, he sold himself at farmer’s markets.

In 2004, Larry risked it all when he bought aging Petaluma landmark - the nearly 100-year-old Petaluma Creamery to grow his brands and to support local dairy production. Larry’s dedication to the industry and the area has given new life and economic growth to the families in Sonoma and Marin counties. 

Over the past 20 years, Larry has held the Peter Pumpkin Patch at the farm. Every year more than 6000 kids try the Creamery's pumpkin ice cream, dig their own potatoes, milk a cow, go for a hay ride, pet baby animals and pick out the perfect pumpkin while their parents listen to live music and enjoy free cheese tasting! It’s a wonderful opportunity to build community and to teach kids where their food comes from.

He supports local business organizations, as well as youth agricultural clubs like FFA and 4H to ensure that the strong farming traditions of his beloved Northern California are passed on to the next generation.